Liquid Earth eCommerce Store

Liquid Earth Main Page

Project Details

During my time at Digital Main Street, I worked as an eCommerce advisor to help small business owners increase their digital presence.
One of the clients that I worked with was Liquid Earth. Liquid Earth is a local business that aims to provide a natural, ecologically friendlier, and healthier alternative for the common daily task of cleaning. Liquid Earth hoped to increase the traffic of their eCommerce store and improve the usability of their website.

Team

  • 2 Business Owners
  • 1 Marketing Coop Student
  • 1 eCommerce Advisor



Support provided:

  • Consultations on how to effectively use Google Ads
  • 1 on 1 support updating their Shopify site. Improvements include:
    • Increasing the usability of their site by revamping the information architecture
    • Implementing a new theme to update the look and feel to match their branding
    • Refining the content and fixing any miss alignments

Duration

4 months

The Process

1

Initial Consultation

To begin, I set up an initial consultation to understand their business goals and how I can support them. From this meeting, I was able to understand that Liquid Earth aimed to increase the traffic of their website through Google Ads. I also got a sense of some of the pain points (navigation and brand alignment) they were currently experiencing with their website.

2

Background Research and Website Deep Dive

After understanding the business and their goals, research was done on Google Ads to understand the most effective way to implement Google Ads for their business. In addition, a deep dive into their Shopify site was conducted to explore their pain points and provide recommendations.

3

Further Consultations and website implementation

Consultations were held to provide Liquid Earth with the knowledge they needed to effectively implement Google Ads. Direct support was given to update their website. The site's information architecture was improved through changes in the navigation, and alignment to their brand was increased through the implementation of a new theme. Minor adjustments to the website were also made to touch up the website.