CofiLife eCommerce Store

CofiLife Main Page

Project Details

While working at Digital Main Street, I had the opportunity to collaborate with the business owners of CofiLife. CofiLife is an eCommerce store that harnesses the natural power of the Coffee fruit to create a range of innovative and delicious products. They came to Digital Main Street to improve their digital presence.

Team

  • 2 Business Founders
  • 1 eCommerce Advisor



My Role

  • Provide guidance on improving their digital presence
  • Provide feedback on their website
  • Created website draft

Duration

3 months

The Process

1

Initial Consultation

A meeting was held to understand CofiLife's business goals and identify how Digital Main Street can help them. It was found that they wanted to improve their website and enable online selling on their website.

We decided to we start by providing a presentation on Digital Marketing and eCommerce to allow them to understand the basics of building a website and how to present themself digitally.

2

eCommerce Framework

A presentation on eCommerce best practices was given to CofiLife to allow them to learn about the components of building a user-friendly website. Topics discussed included Personas, the Buyer's Journey, and Website Design Best Practices.

3

Digital Marketing Framework

A presentation on Digital Marketing was provided to allow CofiLife to learn how to market their products and present themselves online. The topics discussed included SWOT Analysis, Branding, Google Analytics, SEO, and Marketing Channels.

4

Website Audit

Next, a website audit was conducted on CofiLife's current website to assess areas of improvement. Areas assessed include:

  • User Flow
  • Branding
  • Accessiblity
  • Information Architecture

5

Shopify Store Build

After understanding areas that need to be improved. The new store was built on Shopify. Changes from the previous website include:

  • Improved user flow
    • The new home page starts with information about the business for customers to learn about CofiLife and their offerings, when they land on the page
    • The benefits of coffee fruits are now displayed before the products are showcased. Seeing the benefits before will enticed the customer to purchase.
  • Improve the Information Architecture
    • The products became condensed into one link in the navigation rather than having separate links for each product. This will help reduce confusion between the links.
  • Consistent Branding
    • Font misalignments were fixed to ensure a consistent brand
  Link to prototype of Shopify Store